Email Marketing: 3 Key Elements for Success

I recently answered a question on LinkedIn titled “Is email marketing an effective marketing tool?”.

While the question was mainly geared towards buying bulk email lists and sending unsolicited emails, I thought it was a good chance to shed some light on email marketing (and all direct marketing for that matter) and what you need (and need to avoid) to create an effective email marketing campaign that will get you results.

If you want to know what makes a good email marketing campaign and what drives your customers away faster than you can blink, this article is for you.

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