Search Engine Optimization
Rank your website higher in search engines and get sales leads from your website.
Search Engine Optimization (or SEO) is a broad term that describes the steps required to improve a site’s ranking in the natural search results. It can be divided into four specific areas:
- Content – should be unique and specific to allow search engines to associate the site with relevant keywords.
- Architecture – site coding and performance, structure and navigation should be implemented in a way that allows search engines to navigate and understand the site.
- Link popularity – relevant inbound links in order to develop trust within the search engines and reinforce the site’s association with specific topics and keywords.
- Online buzz – how is your website cited in the social media world e.g. social bookmarks, Tweets etc.
Search engine optimization has evolved significantly over the last years and now great content, on page optimization and inbound links are more or less standard disciplines for most websites. Today, a successful SEO campaign consists of many more factors than SEO of past and the following elements of a site have to be reviewed as part of the SEO process:
- Hosting and domains
- Indexability and accessibility
- HTML and site structure
- Navigation structure and link equity
- Content presentation, prominence and update frequency
- Duplicate content and canonical issues
- Page title and descriptions (call to action) within the Search Engine Result Pages (SERP’s)
- Keyword and page conversion analysis
- Link building and “online buzz” (Occurrences in social media)
- Site performance and quality control
So, what does this mean for my business?
In simple words, if someone searches for your product or service on google or the other major search engines (like yahoo and msn), and you are not ranked high for that search term or “keyword”, then he/she will visit your competitor’s site that is ranked higher than yours. The end result? Your competitors end up getting the business while you are still wondering why your site is not getting you enough genuine leads.
If you are looking to improve your site results, contact me today to talk SEO. Alternatively, you can also fill the quote request form to get a quick obligation free quote for my services.
