Corporations and businesses carefully craft their brand messaging to communicate their value proposition and differentiate themselves from the competition. So should you!
What is Personal Branding?
Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal. In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility, advance their careers, and build self-confidence.
The term personal brand is believed to have first appeared in the August 1997 issue of Fast Company Magazine, in an article by management guru and author Tom Peters, who wrote, “We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”
Why is personal branding important for entrepreneurs?
Look at it this way, if you looked like everyone else, behaved like everyone else and talked like everyone else, how would someone notice you? Branding is about standing out from the crowd, differentiation and standing for something.
Whether you like it or not, you already have a brand, we all do, what is your brand? Whatever people say about you when you’re not around is your brand. With personal branding, you take control of your image and communicate your value in a clear and consistent way.
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