A lot of people aspire to become entrepreneurs and want to start their own business, while this might be a very rewarding choice for some, the truth is, entrepreneurship is not for everyone.
Happy people are more productive and are more likely to succeed.
We believe that we should work to be happy, but could that be backwards? In this fast-moving and entertaining talk from TEDxBloomington, psychologist Shawn Achor argues that actually happiness inspires productivity.
One of the most common complaints I get from entrepreneurs and small business owners is that they don’t have enough time to deal with their daily tasks. With daily routines like answering calls, responding to emails, meeting with clients, dealing with suppliers and managing projects, your day can easily pass by with you feeling that you have not accomplished anything you set out to accomplish in that day.
As a consultant helping people with their business start-ups, I was always interested to learn about the reasons stopping people from starting their own business. When I ask people whether they want to start their own business, 9 out of 10 say yes. But the reality is that most of them don’t actually take the step and start a business. If you ask them why, the majority will give you one of two main reasons, the first is that they don’t know what business they should start, the second is that they don’t have enough money to start their own business.
I recently answered a question on LinkedIn titled “Is email marketing an effective marketing tool?”.
While the question was mainly geared towards buying bulk email lists and sending unsolicited emails, I thought it was a good chance to shed some light on email marketing (and all direct marketing for that matter) and what you need (and need to avoid) to create an effective email marketing campaign that will get you results.
If you want to know what makes a good email marketing campaign and what drives your customers away faster than you can blink, this article is for you.
Branding and Corporate Identity design for Klaudia Bedner. Read more